System Dynamics Applications

BRAND PORTFOLIO STRATEGY : CREATING RELEVANCE, DIFFERENTIATION, ENERGY, LEVERAGE, AND CLARITY


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David A. Aaker, "Brand Portfolio Strategy : Creating Relevance, Differentiation, Energy, Leverage, and Clarity", Free Press, 30 March, 2004.

ISBN: 0743249380

Other subject areas related to Brand Portfolio Strategy : Creating Relevance, Differentiation, Energy, Leverage, and Clarity (possibly beyond the scope of this System Dynamics Glossary) include: Advertising & Promotion, Brand name products, Business & Economics, Business / Economics / Finance, Business/Economics, General, Management, Marketing, Marketing - General, Planning, Public Relations, Valuation, Business & Economics / General.

Related topics include: Strategy, Knowledge, Leverage

More Information

  • Customer reviews. Customer reviews of Brand Portfolio Strategy : Creating Relevance, Differentiation, Energy, Leverage, and Clarity

  • Topics in our resources on System Dynamics related to Brand Portfolio Strategy : Creating Relevance, Differentiation, Energy, Leverage, and Clarity include: 
     
  • Strategy
  • Knowledge
  • Leverage
  • Other Books related to this System Dynamics Glossary can be found under these headings:


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