J. Paul Peter, Jr, James H Donnelly, J. Paul Peter, Jr and James Donnelly, "Marketing Management: Knowledge and Skills", McGraw-Hill/Irwin, 25 March, 2003.
Other subject areas related to Marketing Management: Knowledge and Skills (possibly beyond the scope of this System Dynamics Glossary) include:
Business & Economics, Business / Economics / Finance, Business/Economics, Case studies, Management, Marketing, Marketing - General, Marketing Management, Business & Economics / Marketing / General.
You might also be interested in:
Fred David, "Strategic Management : Concepts and Cases (10th Edition)".
—More information on Strategic Management : Concepts and Cases (10th Edition)
Delbert I Hawkins, Roger J Best, Kenneth A Coney, Delbert Hawkins, Roger Best and Kenneth Coney, "Consumer Behavior: Building Marketing Strategy, 9/e, (with DDB Needham Data Disk)".
—More information on Consumer Behavior: Building Marketing Strategy, 9/e, (with DDB Needham Data Disk)
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