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MARKETING MANAGEMENT: KNOWLEDGE AND SKILLS


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J. Paul Peter, Jr, James H Donnelly, J. Paul Peter, Jr and James Donnelly, "Marketing Management: Knowledge and Skills", McGraw-Hill/Irwin, 25 March, 2003.

ISBN: 0072552174

Other subject areas related to Marketing Management: Knowledge and Skills (possibly beyond the scope of this System Dynamics Glossary) include: Business & Economics, Business / Economics / Finance, Business/Economics, Case studies, Management, Marketing, Marketing - General, Marketing Management, Business & Economics / Marketing / General.

You might also be interested in:

Fred David, "Strategic Management : Concepts and Cases (10th Edition)".
—More information on Strategic Management : Concepts and Cases (10th Edition)

Delbert I Hawkins, Roger J Best, Kenneth A Coney, Delbert Hawkins, Roger Best and Kenneth Coney, "Consumer Behavior: Building Marketing Strategy, 9/e, (with DDB Needham Data Disk)".
—More information on Consumer Behavior: Building Marketing Strategy, 9/e, (with DDB Needham Data Disk)

Related topics include: Knowledge


Topics in our resources on System Dynamics related to Marketing Management: Knowledge and Skills include: 
 
  • Knowledge
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